We're Mere Mortals
A marketing strategy and transformation advisory firm in New York City.
With the world around us moving faster than ever, our communications and organizations simply aren't keeping pace.
To compete today, marketing leaders must leap in new directions. They must accelerate their organizations. They must combine those efforts with increased trust and greater empowerment of their teams. Marketers must fundamentally become more human-centered. Thats where we come in...
We help your marketing organization create the space for transformation by designing a new, streamlined way of working. Then we scale these methods to transform your marketing, product and PR operations bringing in strategy development and advisory expertise along the way. Ultimately, we transform the way your organization works together, for the better. And not just for the better of your company, but for your customers too. Thriving in the 21st century isn't simply about adapting new processes and technologies..it’s about reimagining communications from the inside out.
We're Mere Mortals, because only humans can.
Founder
Jeff Curry is a seasoned automotive and luxury brand executive with over 30 years of experience in marketing, communications and product creation at the intersection of innovation, cultural relevance, and strategic growth. His career spans influential leadership roles at both iconic automotive luxury brands including Ferrari, Jaguar-Land Rover andAudi, as well as roles helping create new brands such as SiriusXM, Better Place and luxury EV-maker Lucid with a focus on redefining customer expectations and launching entirely new product categories in EVs, software-defined mobility, and premium digital entertainment.
Jeff most recently served as Global Vice President of Marketing, Communications, and Product at Lucid Motors, where he played a central role in as the founding CMO-level leader helping move the company from stealth mode through IPO to its first global product launch. At Lucid, he defined the overall corporate communications strategy, growth marketing functions and customer journey through tight collaboration with design leadership to shape the company’s highly differentiated “post-luxury” brand positioning and helped bring to market the award-winning Lucid Air and Sapphire performance sub-brand. His work supported Lucid’s transformation into a public company as a recognized product-led luxury brand with commercial presence across the U.S., Europe, and the Middle East. His product marketing work was also essential in defining the company’s follow-up products with Design and Engineering including the 2026 Lucid Gravity luxury SUV now entering the market to join the highly lauded Lucid Air.
In a prior role as Vice President of Marketing at Ferrari North America, Jeff was responsible for marketing program, client experience and product offer in the Americas, the brand’s largest region, where he was instrumental in aligning brand strategy with the company’s exclusive product experience, helping elevate Ferrari’s client experiences and overall positioning in the American markets. He also held senior leadership roles at Jaguar-Land Rover North America, where he oversaw brand, advertising, and digital during a pivotal phase of growth for the Jaguar brand and served as the Head of E-Mobility for Audi of America as it redefined itself as a premium segment technology leader using the new e-tron electric vehicle line.
Today, Jeff is founding partner of Mere Mortals, a strategy consultancy where he advises company founders, C-suite leaders, and the investment community on brand and go-to-market strategy, marketing communications and product launches. His work focuses on both growth-stage and established businesses in automotive, luxury, and emerging technology sectors—helping leaders navigate disruption and create brand value with their product, marketing and communications strategies.
Widely recognized for his ability to position brands in culture, Jeff’s marketing and advertising campaigns have earnedinternational creative awardsand appeared on major stages including theSuper Bowl. He was named one of the“Marketers That Matter”byThe Wall Street Journal in 2022.